As the 2nd largest search engine in the world, YouTube is a widely used platfrom to promote, entertain, educate and engage with audiences. YouTube has roughly 22 billion monthly visits and one billion hours content watched daily.
The number of channels earning six figures per year on YouTube grew more than 40% y/y. The number of channels with more than one million subscribers grew by more than 65% y/y.
YouTube by the numbers
People like YouTube a lot! In this post we’re going to show you how to get more views on YouTube. Organically increasing YouTube views takes time and efforts; however if you do it right, you’ll be rewarded with more views, better user experience, and opportunity to expand your content reach and audience engagement. Let’s dive right in!
- Choose an appealing thumbnail
- Effective Video Title & Description
- Use MCV formula for video tags
- Share video on multiple platforms
- Engage users
1. Choose an appealing thumbnail : According to YouTube, 9 out of 10 of the most-viewed videos on YouTube use a custom thumbnail. And YouTube themselves state that: “Thumbnails are usually the first thing viewers see when they find one of your videos.”
Given YouTube is mostly red, black & white (RBW) site. Hence it’s advisable to create thumbnails which stand out in RBW color scheme. Hence use GOBY (Green/Gray, Orange, Blue, Yellow) thumbnails for your YouTube videos to stand out.
2. Effective Video Title and Description : Your title is a BIG part of your video’s success. In fact, YouTube’s creator academy has emphasized on the importance of catchy title and confirmed that your title can make or break your entire video. Always add brackets and parentheses to the end of your title, you might want to include keywords like year (2019), short phrases like interview, how-to, Blueprint, Checklist etc. Use titles that are between 40-50 characters. Break your video description into Strong Intro (2-3 lines), Detailed Outline (~150 words), and links to your website & social media profiles.
3. Use MCV formula for video tags : Video tags are very important for video SEO (Search Engine Optimization). To ensure you use right tags, always follow MCV formula:
M : Main Keywords
C : Category
V : Variations
4. Share video on multiple platforms : It’s always a good idea to share your content on other social media platforms so your audience across multiple platforms can watch & engage with your content.
5. Engage users : Video views, likes, comments and channel subscribers play a very important part in ranking your YouTube videos higher in search results and recommended videos. Therefore it’s important to engage your users with the video. You can ask your audience to like & comment on video, subscribe to channel. You can also use YouTube’s inbuilt polls, annotations, end screen features to engage more with your audience.
By taking these tricks & tips listed above, you can dramatically increase your video views and channel engagement organically.
Which trick are you going to use first? Comment and let us know.