Youtube: The Second Largest Search Engine

YouTube is transforming the way we discover the information via web. It processes more than 3 billion searches a month. YouTube has almost one-third of the internet traffic with over 2 Billion logged-in users who visit YouTube each month.

Content with more than 1 billion hours of video is viewed on YouTube every day, generating billions of views.​ YouTube is localized in over 100 countries and can be accessed in 80 different languages. More than 70% of YouTube watch time comes from mobile devices.

YouTube, on mobile alone, reaches more people in this US audience than any TV network.

YouTube by the numbers

Launched in 2005, YouTube is arguable the biggest online video platform worldwide featuring a wide variety of user-generated video content. The rise in smartphones and other mobile device usage has also helped increase the creation & consumption of YouTube videos on the go. YouTube also ranks as the most popular mobile apps in both Google Play and the Apple App Store worldwide. The platform’s standalone mobile app YouTube Music ranked among the most downloaded mobile entertainment apps worldwide. 

YouTube as an online video platform features a wide variety of user-generated content that include music videos, TV clips, as well as other video clips such as video blogs (vlogs), how-to videps, instructional videos on everything from language learning to DIY, as well as videos with educational content.

While the official formula of how the videos are ranked on YouTube is unknown, these 4 factors seem to have an impact in video rankings 

  1. No. of views
  2. Video Title & Description 
  3. Video & channel ratings (Likes, dislikes, subscribers)
  4. Meta-data

If you are a YouTube creator and want to increase no. of views on your video, click here to contact us.